Turkey's first dealer management check-up platform

Measure,
strengthen,
and grow your dealer network.

Measure the maturity level of your dealer management system with the BAYİDEA Dealer Management Maturity Model, identify your strengths and weaknesses, and determine development areas that will increase sales and profitability.

Start Your Assessment Why BAYİDEA?
113
Assessment
questions
12
Critical
categories
30yıl
Field
experience
Live Demo · Maturity Model
Dealer Management Maturity Map
Company: Sample Ltd. — Overall Score: 2.8/5.0 · Intermediate
Current state
Target
Weakest Area Digitalization — 1.2/5
Explore
Turkey's first dealer check-up platform
Comprehensive analysis in 30 - 40 minutes
PDF & Excel rapor
Faruk Şener metodolojisi
Payment secured by Iyzico
Historical assessment comparison
30 years of field experience
Turkey's first dealer check-up platform
Comprehensive analysis in 30 - 40 minutes
PDF & Excel rapor
Faruk Şener metodolojisi
Payment secured by Iyzico
Historical assessment comparison
30 years of field experience
Faruk Şener
~30
Years of field experience
The Mind Behind the Methodology

Faruk Şener

Turkey's first and only consultant specializing in dealer management and new dealer structuring. Has worked with hundreds of dealers and executives across dozens of sectors from automotive to white goods, agriculture to furniture.

The problem he saw in the field was always the same: wrong dealer selection, weak performance management, unsustainable growth. The methodologies he developed to solve these problems are now on the BAYİDEA platform.

"A strong dealer network is a company's most reliable growth lever."
Maturity Model™ Dealer DNA™ BYOM™ Building Strong Dealers First Stay Afloat faruksener.com.tr bayiyonetimi.com.tr
Of a Strong Dealer System

8 Core Building Blocks

Strong dealer networks don't happen by chance. They result from well-designed, measured and continuously improved dealer management systems.

📈
Strategy & Channel Structure
The right channel structure generates higher market share. Companies with well-designed dealer networks grow faster.
💰
Commercial Terms & Pricing
A strong commercial model makes your offer more attractive to dealers. More orders, higher sales volume.
⚖️
Legal Infrastructure
Clear rules build stronger dealer relationships. Reduces commercial disputes and increases dealer loyalty.
🚚
Operational Excellence
Smooth processes make you dealers' top choice. Order, delivery and after-sales quality.
🏢
Brand & Corporate Identity
Stronger visibility creates more demand. Strong brand management at dealer points.
🎓
Bayi Destek ve Gelişim
Developed dealers sell more. Companies that train build sales-producing ecosystems.
🛡️
Finance & Risk Management
Companies that manage risks reduce collection problems, protect profitability and safely finance growth.
🤝
Communication & Relationship Management
Strong relationships drive sustainable growth. Regular communication increases dealer loyalty.

Which of these areas is your company strong in, and which need improvement?

Assess your dealer management system with BAYİDEA Maturity Model and build your development roadmap.

Start Your Assessment
Platform Modules

Three powerful tools in one platform

Each module can be purchased independently. Pay only for what you need, scale as you grow.

Module 01
🏛️
Maturity Model
Measure your company's dealer management maturity level across 11 categories.
  • 11 categories, 90+ assessment questions
  • 1–5 maturity levels (Reactive → Optimized)
  • Consultant and self-assessment mode
  • Board presentation format
  • Sector benchmark comparison
  • PDF & Excel rapor
See details →
Module 02
🧬
Dealer DNA Analysis
Scientifically assess dealer candidates and existing dealers across 7 dimensions.
  • 7 DNA dimensions, 28 criteria, 100 points
  • Real-time visualization with radar chart
  • Heat map — 20+ dealer comparison
  • Dealer typology (Hunter, Engineer, etc.)
  • Automatic development plan
  • PDF & Excel rapor
See details →
Module 03
📊
BYOM
Dealer competency and maturity assessment from the sales rep's perspective.
  • 10 dimensions, 0–5 maturity scale
  • 4 dealer segment types
  • Field visit form integration
  • Historical assessment comparison
  • Action plan template
  • PDF & Excel rapor
See details →
BAYİDEA Maturity Model

How strong is your dealer management system?

The Dealer Management Maturity Model is a scientific assessment tool that measures how strong, systematic and sustainable a company's dealer management system is.

In most companies, dealer management is based on habits formed over years. Processes depend on individuals. Dealer selection criteria are unclear. Performance systems are lacking. This model steps in precisely at this point.

"This model is not just a measurement tool — it is also a development guide. Because you cannot improve what you cannot measure."
Thanks to BayiDea
✓
You see the strengths and weaknesses of your dealer management system
✓
You objectively measure your company's maturity level
✓
You identify structural problems blocking your dealer network's growth
✓
You learn which areas to prioritize your resources
✓
You transform dealer management from an activity dependent on individuals into a manageable system.
✓
In the long run, you will increase your sales, profitability, and market power.
Module 01 · Maturity Model

What Is the Dealer Management Maturity Model?

The Dealer Management Maturity Model is a scientific assessment tool that measures how strong, systematic and sustainable a company's dealer management system is.

In most companies, dealer management is based on habits formed over years. Processes depend on individuals. Dealer selection criteria are unclear. Performance systems are lacking. This model steps in precisely at this point.

"You cannot improve a system you cannot measure. This model is not just a measurement tool — it is also a development guide."
12 Categories 113 Questions 5 Maturity Level PDF & Excel Report
5 Maturity Level
Very Good 4.0 – 5.0
Systematic, measured and continuously improving structure
Good 3.0 – 3.9
Defined and largely implemented processes
Medium 2.0 – 2.9
Basic structure exists but inconsistencies remain
Beginner 1.0 – 1.9
Some activities exist but not systematic
Poor 0 – 0.9
Undefined or fully reactive management
How It Works?

Get Results in 4 Steps

📝
1
Register
Quick registration form. Enter your company details and your account is ready in minutes.
✏️
2
Answer the Questions
Answer 113 questions across 12 categories. About 30–40 minutes. You can pause and continue where you left off.
📊
3
See Your Results
Instantly see your category scores and overall maturity level. Identify your strengths and areas for improvement.
📄
4
Download Your Report
Download your professional report in PDF and Excel. Ready for board presentations.
Current State

The Landscape Today

Field assessments show that companies in Turkey face similar structural challenges in dealer management.

⚠
People-dependent management
Dealer relationships depend on specific individuals. No institutional memory. When the person leaves, the relationship goes too.
⚠
Unclear dealer selection criteria
Dealers are selected because they're 'known', 'eager' or 'there's no one else in the region'. No objective criteria.
⚠
Incomplete performance system
Performance review either doesn't happen at all or only looks at sales figures.
⚠
Weak commercial infrastructure
Price lists, discount policies and contracts are outdated or non-existent.
⚠
Digitalization gap
Dealer management runs via Excel, WhatsApp and phone calls. No data, no analysis.
The BAYİDEA Difference
✓
Measure your entire dealer management system across 12 categories
✓
Obtain objective data independent of personal opinion
✓
See numerically how good you are in each area
✓
Identify your priority development areas
✓
Get a report ready for board presentation
✓
Compare yourself with sector averages
Benefits

What Does It Deliver?

BAYİDEA Maturity Model is not just a measurement — it's a starting point for transforming your dealer management.

🎯
Priority Clarity
Learn where to invest based on data. Measurement, not guesswork.
📈
Sales Growth
Companies with strong dealer management systems systematically generate more sales.
🏆
Competitive Advantage
A company with a strong system in the same sector gains permanent advantage over competitors.
🔒
Risk Reduction
Financial risks, legal gaps and dependencies are identified in advance.
🤝
Dealer Loyalty
Systematic support and clear rules increase dealer satisfaction and loyalty.
📊
Management Visibility
The board sees the true state of the dealer network clearly for the first time.

Ready to measure the maturity of your dealer management system?

Invest 30–40 minutes and measure your dealer management system across 12 categories.

Start Your Assessment
Module 02 · Dealer DNA

See your dealer's DNA at a glance

Dealer DNA Analysis measures the real potential of a dealer candidate or existing dealer across 7 critical dimensions. No longer just "good dealer" or "bad dealer" — but why they excel, where they fall short, how they grow.

A radar chart is generated instantly for every assessment. Current state, target state and ideal dealer profile are all visible on the same screen.

Commercial DNA Technical DNA Financial DNA Operational DNA Contact DNA Development DNA Cultural DNA
Dealer DNA · Dimension Scores
Commercial DNA
16/20
Technical DNA
6/10
Financial DNA
11/15
Operational DNA
12/15
Contact DNA
5/10
Development DNA
7/10
Cultural DNA
17/20
Overall Classification
Strong Dealer — 74/100
Module 03 · BYOM

Dealer competency from the sales rep's perspective

BYOM is a structured assessment tool used by field sales representatives during periodic dealer visits. Scoring is done on a 0–5 scale across 10 dimensions.

After each assessment, dealers are automatically segmented: Strategic Partner, Growing Key Dealer, High-Potential Development Dealer, or At-Risk/Critical Dealer.

Market CoverageSales Performance ProfitabilityFinancial Discipline OperationsStore Standard Brand LoyaltySales Competency Digital UsageManagement Quality
BYOM · Boyut Özeti
Market Coverage
4.2
Sales Performance
3.8
Financial Discipline
2.5
Operations
4.0
Store Standard
3.5
Digital Usage
1.8
Growing Key Dealer
Avg. 3.3
How It Works

Comprehensive analysis in 30 – 40 minutes

Bölüm bölüm ilerleyebilir, ara verebilir ve kaldığınız yerden devam edebilirsiniz.

1
Answer the Questions
Assess your dealer management system across 12 categories. Approximately 30–40 minutes. Yarıda bırakıp kaldığınız yerden devam edebilirsiniz.
2
Learn Your Score
View your category scores and overall maturity level. From Poor to Excellent — five maturity stages.
3
See Your Strengths & Weaknesses
Discover which areas of your dealer management system are strong and which need development.
4
Build Your Roadmap
Identify your priority development areas. Download PDF and Excel reports. Board-ready presentation format.
Pricing

Pay only for what you need

Each module can be purchased independently. Change your plan anytime.

Başlangıç
Starter
Single module, for small dealer networks
₺990 / mo
  • 1 module selection
  • 10 assessments/month
  • PDF report
  • Basic dashboard
  • Email support
Get Started
⭐ Most Popular
Önerilen
Professional
Full toolkit for growing dealer networks
₺2.490 / mo
  • 2 module selections
  • 50 assessments/month
  • PDF + Excel report
  • Historical comparison
  • Heat map view
  • Priority support
Get Started
Enterprise
Enterprise
For large networks and consulting firms
₺4.990 / mo
  • 3 modules — all
  • Unlimited assessments
  • Multi-user
  • API access
  • White-label rapor
  • Dedicated support line
Contact

💳 Secure payment — iyzico infrastructure  ·  cancel anytime  ·  VAT included

What do users say?

Voices from the field

★★★★★

"For 10 years we evaluated our dealers by instinct. With BAYİDEA we saw an objective picture for the first time. It became clear which dealers to invest in."

AK
Ahmet K.
Sales Director — Building materials
★★★★★

"I presented the Maturity Model report to the board. Got the 'How did you do that?' question. Now we repeat it every quarter."

MS
Murat S.
General Manager — Automotive parts
★★★★★

"My field team now prepares the BYOM form before visiting dealers. Meetings have become much more productive."

ET
Elif T.
Regional Sales Manager — FMCG

The right moment
to know your dealers is now.

Run your first assessment today. No credit card required, 14 days free.

Start Free Request a Demo